a customer is the most important visitor on our premises. he is not dependent on us. we are dependent on him. he is not an interruption in our work. he is the purpose of it. he is not an outsider in our business. he is part of it. we are not doing him a favor by serving him. he is doing us a favor by giving us an opportunity to do so.
every moment of life brings an opportunity for being conscious of human feeling, in prosperity, in adversity, in all conditions. it costs very little; only a little thought is necessary. there is no greater religion than love. god is love, and the best form of love is to be conscientious regarding the feelings of those with whom we come in contact in everyday life.